Outdoor Advertising

While walking in the market or driving to work or simply going for a walk; we all have seen huge billboards, glow signs, posters on vehicles on the bus stops installations at mall entrances and big buildings. All these are part of outdoor advertising. Outdoor or as popularly known out of home (OOH) advertising that focuses to reach the consumer when he is outdoors. It is an important part of any advertising campaign. Its purpose is to make customer aware of brands and keep hammering in his memory what he is already aware of.  The Outdoor Advertising Association of America says that consumers spend 70% of their time outdoors. So it is important to catch them there. There are different types of Outdoor Advertising Medium. They are:

Billboard Advertising

These are extremely efficient and cost effective means of communication of your brand. They offer result driven advertising. They are generally placed on sides of roads where they get undivided attention of the passersby.  Billboards work well alone or in tandem with T.V., radio, internet and mobile.

Street Furniture

It consists of bus shelters, benches, news racks, telephone booths, mall kiosks. This sort of advertising connects with consumer at more intimate level and offers wider reach. It is beneficial for society too as earning from this sort of advertising is spent on building and maintaining all these facilities.

Transit

It is basically advertising on moving vehicles such as buses, trucks, taxis, autos and in Mumbai Metro trains also. Though static yet advertising on railway station and bus stand too come under this category. Airport Advertising, ads on tickets and other paraphernalia related to travelling are part of it. Ad is highly visible and effective

Digital

It is done on two main platforms, one is digital place based networks and other is Digital Billboards and Signage. They too are equally beneficial for the place owner where they are displayed and the advertiser as they directly communicate to consumer.

Other than these, there are aerial advertising, billboard bicycles, town crier, posters, and lamp post banners plus wallscapes also.

Outdoor Media Advertising not just convey the company’s brand image but helps the business get discovered and found also.

Newspaper Advertising Agency in Mumbai

A promotional print that is run in daily or weekly newspapers is called Newspaper Advertisement. It is one of the oldest forms of advertising. It holds a place of prime importance for the business people. Advancement of technology has opened many new mediums for advertising such as Online Advertising, TV etc. But these are for masses and Print Advertising is for a specific target audience. Precisely, that’s why print ad agencies are flourishing by day and night. As far as paper is concerned, advertising generates approximately 70 -80% of newspaper’s total revenue. There are many types of print ads which you can opt for.

Types of print ads

1.)   Classified Ads-

These are short ads which appear on the specific page for classifieds. There are text classifieds which consist of three or four lines of text only and then there are display classifieds which have some small images with text as well. These are run for a specific time period and take less space so they are considered cost effective and efficacious. These are best suited for personal requirements such as buying/selling property/vehicle, name change etc.

2.)   Display Ads-

These are big ads which could appear on any page of newspaper except on editorial, obituary or classified page, in quarter, half or full page as desired by advertiser. It may contain text, image, and logo with other information regarding product or service it is promoting. These are basically used by big establishments for retail, branding, tender/public notice, special appointments etc.

3.)   Spotlight Ads-

These are ads with highlighted background to make them stand apart. They are generally put in classified section only, but a bit costlier than classifieds.

4.)   Business card Ads-

These are of a size of business card with thick outlines. They grab attention at once due to strong outlining and could be placed anywhere in newspaper.

How Ads are Charged-

Newspaper Ads are charged as per space they occupy in the paper, generally per cm2, for display ads it is modified into page space to make the conversion simpler such as 1/8 page, quarter page, half page or full page. Noble Publicity is one of the best Newspaper Advertising Agency in Mumbai.

This is a brief info on newspaper advertising; this charming world of written word is here to stay. No advancement can replace it as it is the base for all the development.